Using Open AI Without Selling Your Soul (Or Sounding Like a Robot)
- Braden Barty
- Oct 12
- 4 min read
Updated: Oct 13
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Last week, someone asked me about AI's reputation problem.
You know the one. Where half the internet thinks AI is going to cure cancer and write the next Great Gatsby, while the other half is convinced it's three updates away from Terminator.
And business owners? They're just standing there like: "So... should I be using this thing or not?"
Here's my take: The question isn't whether you're Team AI or Team Humanity.
The real question is: Are you using AI to become more YOU — or less?
Because here's the uncomfortable truth: businesses that aren't learning this stuff are already falling behind. Not because AI is magic. But because it's a tool — like email, or video, or that espresso machine that keeps you functional on Mondays.
AI isn't here to replace your creativity. It's here to give you more TIME for creativity.
More time to connect. More time to build. More time to do the work that actually matters.
So buckle up. We're diving into how to use AI without losing your soul, your voice, or your sanity.
Why Business Owners Are Having an Existential Crisis About AI
If you run a business, you've probably felt this tension:
On one hand, AI could save you hours every week.
On the other hand... what if your brand starts sounding like it was written by a toaster?
Valid concern.
But here's the thing: AI only becomes sketchy when it replaces intention.
Used right, AI doesn't make you robotic. It frees you up to do what only YOU can do — connect with real humans, create meaningful stuff, and lead with actual personality.
The bots can handle the busywork. You handle the magic.
The Real Problem: You're Drowning in "Revolutionary" Updates
Every. Single. Week.
Another AI tool drops. Another "game-changer." Another thing you're supposed to test, learn, and integrate before breakfast.
You don't have time for this.
You just want to know:
What actually works?
What's hype?
And how can I use this to grow without spending my weekends watching tutorials?
That's exactly why we exist.
At TubeFlex Media, we translate AI chaos into clarity — especially when it comes to using AI and video together to reach more people without burning your budget (or your brain cells).
This Week in AI: The Stuff That Actually Matters
Here's what's new in AI-land — and more importantly, what you can DO with it.
OpenAI just launched a drag-and-drop tool for building custom AI workflows. No coding required.
Think of it like hiring an intern who never sleeps, never complains, and can write video scripts, follow up with leads, or repurpose your content while you focus on the big picture.
Translation: Automate the boring stuff so you can stay in your genius zone.
ChatGPT can now connect directly with Canva, Figma, Spotify, Zillow, and more — all inside the chat.
That means you can brainstorm, design, and edit without opening 47 browser tabs.
Translation: Your creative workspace just got a serious upgrade.
Perplexity's AI browser can browse, click, and complete web tasks for you. And it's free.
It's basically that hyper-competent assistant who does research, outreach, and scheduling while you're on a coffee run.
Translation: More done. Less doing.
Google's latest model can actually control browsers, click buttons, fill forms, and navigate websites on your behalf.
Early tests show it's outperforming competitors in getting actual work done (not just summarizing it).
Translation: Automation that doesn't just think — it acts.
How to Use AI Without Turning Into a Content Robot
Here's the golden rule: AI is only as good as the human behind it.
If you hand over your voice, your values, and your customer relationships to an algorithm, you'll sound like everyone else.
But if you use AI to amplify your creativity, clarify your message, and distribute your content faster?
You'll stand out while everyone else drowns in the noise.
At TubeFlex, we tell clients this all the time: AI doesn't replace your story — it amplifies it.
Use AI to:
Plan smarter video strategies
Repurpose content into multiple formats
Automate editing and captioning
Personalize follow-ups at scale
But always — ALWAYS — bring your perspective, your tone, and your empathy to the front.
That's the part no machine can replicate.
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Spots are limited (because we're not robots — we're a real team). So if you've been thinking about adding video to your marketing mix, now's the time.
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