Most companies are not ready for AI agents. The problem is not the technology. It is that many marketing teams have never documented how their work is supposed to happen. They know how to monitor competitors, prepare campaign briefs, analyze customer feedback, and repurpose content. But the process often lives inside one marketer’s head. Sources change. Quality standards remain subjective. Exceptions are handled from memory. AI agents expose those weaknesses before they impro

Marketers don’t keep paying for AI tools because they’re cool. They pay because the tool either saves time, improves output, or helps them make better decisions. Ideally, it does all three. That’s why Claude keeps showing up in serious marketing workflows. While plenty of AI tools can generate content, Claude stands out when the job requires polished marketing thinking, not just quick output. It’s especially useful when the work depends on voice, nuance, positioning, and pers

Most AI video tools are impressive for about ten minutes. You type in a prompt. You get a beautiful little clip. Maybe there’s cinematic lighting. Maybe the camera move looks expensive. Maybe the result is weird enough that you send it to three coworkers with no context. Check out Arlist Then you try to make it useful. That’s where things get harder. The next clip doesn’t match. The character changes. The product looks different. The scene drifts. The voiceover is in another

(Veo 3.1) Let's face it. AI video still sort of looks real. And we still sort of hate it. The problem is that audiences were never only looking for realism. They were looking for evidence. Evidence that someone actually did the thing. Evidence that the opinion was earned. Evidence that the story came from real experience. Evidence that there is a real person, company, customer, or creator behind the message. 🔥BE THE FIRST TO KNOW. SUBSCRIBE TO AI WEEKLY FOR FREE ON LINKEDIN

Most AI content does not fail because the model is bad. It fails because the workflow is lazy. Most people ask one AI model to be the writer, editor, strategist, creative director, and skeptical buyer. Then they wonder why the output sounds polished but dead. The fix is simple: use one AI to create, another AI to critique, and a human to decide what ships. [ ✅ SUBSCRIBE TO AI WEEKLY ON LINKEDIN NOW ] That’s the workflow: Creator. Critic. Human judgment. And it works way bette

A client had a great video sitting in a folder. Strong idea. Clear buyer pain. Useful examples. The kind of thing that should have become 10 different assets. But it was just sitting there. 🔥BE THE FIRST TO KNOW. SUBSCRIBE TO AI WEEKLY FOR FREE ON LINKEDIN NOW! The team knew there was value in it. Nobody had time to turn it into LinkedIn posts, emails, clips, or campaign ideas. And honestly, that's where a lot of good marketing dies. Not because the idea is bad, but because

Gemini Omni is a warning shot for marketers: the brands that win next will not just create more content — they will create content that can be cut into ads, optimized for social, and understood by AI search engines. Google says Gemini Omni can “create anything from any input,” starting with video, and can combine images, audio, video, and text into video outputs that can be edited through conversation. Omni Flash can generate short video clips with audio from text, photos, vi

A few weeks ago, I was building content ideas for a client and had one of those quiet marketing moments. Laptop open. Coffee getting cold. Brain slowly leaving the building. The client did not need “more content.” They needed the right content: topics that matched their audience, ideas that fit their offer, hooks that sounded like them, and execution that made sense for the platform. In the old world, that usually means building a mini content team: a strategist, a writer, an

"AI automation will actually create far more jobs rather than illimnate them." — Jensen Huang, CEO of NVIDIA That quote will make some people nod. It will make other people spit out their coffee. Because if you are a truck driver watching autonomous vehicles roll onto the highway, a warehouse worker watching robots move boxes like they have had three espressos, or a marketer watching AI write 47 LinkedIn posts before you have finished your first sip of tea… "AI creates jobs"

This week in AI Weekly In This Week, we’re looking at Gumloop — an AI automation platform that should be on the radar of both tech marketers and video content creators. [Subscribe to AI Weekly on LinkedIn] Because the real value of AI is not just: “Write me a LinkedIn post.”“Draft me a YouTube script.”“Make this sound less like I wrote it after three coffees.” Helpful? Yes. But the bigger unlock is using AI to automate the work around the work. The research.The monitoring.The

The webinar is recorded. The podcast is published. So why does Monday's marketing meeting still feel like an open-mic night? Welcome to the AI video repurposing era. Most teams don't have a content problem. They have a hoarding problem. Open your Google Drive. Right now. I'll wait. In there, you'll find: a 47-minute webinar from Q2, a podcast episode you "definitely meant to clip," a founder interview that's been "marinating" since spring, and somewhere — buried at the 37-min

How marketers and video creators can actually use AI deep research — ChatGPT + Claude, working as a team — without losing a weekend [✅ Subscribe to AI Weekly on LinkedIn] Look. We've all been there. It's 11:47 PM. You have a pitch due tomorrow. You have seventeen browser tabs open, four PDFs you'll "read later," screenshots of three competitor Meta ads, a half-filled Notion doc, and a growing suspicion that your laptop fan is judging you. Good news: AI deep research tools hav

If you work in marketing or make content for a living, this is not a headline to scroll past. (We know. You were going to. You had seventeen other tabs open.) [✅ Subscribe to AI Weekly on LinkedIn] Goldman Sachs Research says AI could expose 300 million jobs globally to automation. In the US alone, it could automate tasks that account for 25% of all work hours. Their base case is not some overnight robot takeover — it is a 10-year transition in which 6–7% of workers are displ

After months of jaw-dropping demos, breathless press coverage, and approximately one million LinkedIn posts (including some of mine, let's be honest)… Sam Altman pulled the plug on Sora. No farewell tour. No apology reel. Just: gone. [✅ Subscribe to AI Weekly on LinkedIn] And honestly? That's the most clarifying thing that's happened in AI video all year. Because here's what it tells us: The hype cycle is ending. The useful cycle is just beginning. The tools doing quiet, cons

Seriously. Close a few. Your laptop fan will thank you. Most marketers are still using AI like a faster copywriter — type prompt, get words, paste into document, repeat until deadline. Totally valid. Also roughly equivalent to buying a sports car and only using it to back out of the driveway. [✅ Subscribe to AI Weekly on LinkedIn] The real breakthrough happening right now? AI is becoming your operating system — not just a tool you yell at when you're stuck on a subject line a

Nobody's talking about Perplexity Computer. The creators using it would like to keep it that way. Let me paint you a picture. [✅ Subscribe to AI Weekly on LinkedIn] It's Monday morning. You've got a video to plan, three content hooks to write, a competitor to research, and approximately zero desire to spend four hours doing any of it. So what do you do? You open seventeen browser tabs. You forget what the first one was. You Google something, click a Reddit thread from 2021, q

You've been typing prompts into AI like it's a magical suggestion box. "Write me a blog post." Ding. Blog post appears. "Now make it shorter." Ding. Shorter blog post. "Now make it sound less like a robot wrote it." Ding. Slightly less robotic blog post that still somehow sounds like a robot wrote it. Congratulations. You've automated the awkward middle part of your job while still doing all the thinking yourself. That's not exactly the robot uprising we were promised. But so

The Creative Grind Is Real (And It's Exhausting) Let's paint a picture you might recognize. It's 11:47 AM. You've already edited a video, half-written three captions, abandoned a thumbnail concept, and stared blankly at a brief that said "make it pop." You haven't had lunch. Your coffee is cold. And your creative director just Slacked you: "Can we get five more ad variations by EOD?" Welcome to marketing in 2026. Population: you, running on fumes and vibes. The hard truth? Th

Tech marketers and video creators are about to split into two camps: People who "use AI" (translation: they tried ChatGPT once and now list it on their resume) People who build systems around AI The winners for ai tools for video editing? Camp #2. Every time. Here's the 2026 stack you should actually be paying attention to — and more importantly, how to use it before your competitors figure it out and start acting like they invented it. 🎬 LTX Studio – Pre-Production on Stero

Remember when "AI for marketing" meant asking a chatbot to rewrite your bio and hoping it didn't call you "a passionate thought leader who is passionate about passion"? Those days are over. Meet Claude Opus 4.6 (dropped February 5, 2026), Anthropic's latest model — and it's not your "prompt it, babysit it, cry about it" AI. This one is agentic, meaning it plans, executes, checks its own work, and keeps going like a contractor who actually finishes the job. Wild concept, I kno