Claude "Projects" Will Save Your Job (If You Know Where to Find It)
- Braden Barty
- Jan 11
- 4 min read
For Marketers & Content Creators: That Little Button on Claude's Left Sidebar Just Became Your Career Insurance
Spoiler Alert: The person who replaces you won't be AI. It'll be the marketer or content creator down the hall who discovered the "Projects" feature hidden in Claude's left sidebar—and you're still doing everything the hard way.
Let me be specific. I'm not talking about regular ChatGPT. I'm not talking about AI in general.
I'm talking about Claude's "Projects" feature—that unassuming button on the left side of your Claude interface that most marketers and content creators scroll right past.
And it's the difference between spending 6 hours on a campaign and spending 45 minutes.
Why Most Marketers and Content Creators Are Missing This
If you're using Claude AI (and if you're not, we need to talk), you've probably been using it like everyone else:
Open a chat
Type your question
Get an answer
Close the tab
Start from scratch tomorrow
You're basically treating a Ferrari like a bicycle.
Here's what you're missing: Click that "Projects" button on the left sidebar of Claude. That's where the magic lives. That's where marketers and content creators who "get it" are building their unfair advantage.
The Real Problem Facing Every Marketer and Content Creator
You're drowning in work. You've got:
Clients demanding "just one more revision"
Campaigns that need launching yesterday
Brand guidelines you're supposed to memorize
47 tactical tasks before you can be "strategic"
Meanwhile, there's this AI thing everyone's talking about, but:
You don't have time to figure it out
Most AI tools feel like they need a PhD to operate
You're tired of generic "10 ChatGPT prompts" listicles that don't actually save you time
Sound familiar?
Enter Claude Projects (Your New Secret Weapon)
Here's what happens when you click that "Projects" button in Claude's left sidebar:
You create a workspace that remembers everything. Your brand voice. Your client preferences. Your past successes. Your research. Your templates.
It's like having a creative director, copywriter, and research analyst who actually remembers your brand, your clients, and your style—without you repeating yourself 47 times.
Let me show you two real scenarios for marketers and content creators:
Example 1: "The Campaign That Writes Itself"
You're a content creator launching a new product campaign. Normally, this means:
3 hours researching the audience
2 hours writing copy variations
1.5 hours creating social media posts
Another hour adapting everything for different platforms
And then doing it all over again next month because you forgot your research
With Claude Projects? (Click that left sidebar button right now)
Create a new Project called "Q1 Product Launch"
Upload your brand guidelines, competitor research, and previous successful campaigns
Add custom instructions about your brand voice and target audience
Now ask Claude to:
Analyze what worked before
Generate 10 headline variations in your brand voice
Adapt them for LinkedIn, Instagram, and email
Create a content calendar
Time invested: 45 minutesTime saved: 6+ hoursBonus: Next month, open that same Project—Claude already knows everything and can build on what worked.
Example 2: "The Client Brief Translator" (For Marketers)
You know that client who sends you a 47-page PDF with notes like "make it pop" and "can we try something more... corporate but edgy?"
Here's your move: Go to Claude's left sidebar, create a new Project for each major client. Upload their:
Previous feedback (yes, even the vague stuff)
Brand guidelines
Past projects they loved
Industry research
Add notes about their communication style
Now when they say "make it pop," you open their Project and Claude helps you decode that based on their past preferences and gives you 3 concrete directions that actually match what they mean.
It's like having a client whisperer on your team who never forgets a detail.
Your Plan: Don't Get Left Behind
Here's what you need to do as a marketer or content creator (it's simpler than you think):
✅ Step 1: Open Claude. Look at the left sidebar. Click "Projects."✅ Step 2: Subscribe to AI Weekly (we break down exactly how to use features like this)✅ Step 3: Every week, we'll show you ONE tool or technique you can implement immediately✅ Step 4: Try it. Fail fast. Learn faster.
No fluff. No jargon. Just practical ways to stay ahead while other marketers and content creators are still doing everything manually.
The Stakes Are Real for Marketers and Content Creators (But You've Got This)
Five years from now, there will be two types of people in our industry:
Those who discovered that Projects button and are thriving
Those who said "I'll learn it later" and are now competing with 25-year-olds who grew up with this stuff
The good news? You don't need to learn everything. You just need to know where to click. And that's exactly what AI Weekly is for.
Your Move
The AI revolution isn't coming. It's here. Other marketers and content creators are already using Claude Projects. Your clients are already asking about AI. And your boss is already wondering who on the team "gets it."
Be the marketer/content creator who gets it.
👉 [Subscribe to AI Weekly] and get the unfair advantage hiding in plain sight (literally, in your left sidebar).
Every week, I'll show you exactly how tools like Claude Projects can make you faster, smarter, and honestly? Irreplaceable.
Because the future of marketing and content creation isn't about working harder. It's about knowing which buttons to click.
P.S. Still on the fence? Open Claude right now. Look at the left sidebar. See that "Projects" button? Your competition already clicked it. What are you waiting for? 📬
Braden Barty is a video producer and marketing strategist who's spent 20+ years helping brands tell better stories—and now helps marketers and content creators stay ahead of the AI curve. Subscribe to AI Weekly and stop playing catch-up.
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