Your Marketing and Video Budget Is On Fire Right Now. ChatGPT Will Show You Where The Bottleneck is(Every Month, Automatically)
- Braden Barty
- Jan 18
- 7 min read
Updated: 6 days ago
ChatGPT just dropped a feature that's about to make you feel like you hired a data analyst who works for free, never sleeps, and actually remembers to check your campaign performance.
It's called "Tasks."
And before you think "great, another AI feature I'll never use"—this thing will literally tap you on the shoulder once a month and say: "Hey boss, time to figure out why you're posting 5x a week but your engagement is flatlining."
Quick clarification so you don't get disappointed: Tasks doesn't magically pull your dashboards or ingest files on its own. It's a recurring reminder that prompts you to upload/paste your numbers into ChatGPT so it can analyze them. (Still insanely useful.)
How to Actually Set This Up (5 Minutes)
Step 1 — Build Your "Monthly Reality Check" GPT (2 minutes)
In Explore GPTs → Create → Configure, you'll see two boxes:
Instructions (what it does)
Prompt Starters (the buttons people click to start)
Paste this into Instructions:
INSTRUCTIONS (copy/paste)
You are my blunt, data-driven marketing analyst or (Content Creator). Your job is to find the #1 bottleneck killing my content/campaign performance and the fastest fix.
Rules:
1. Start by asking ONLY for missing numbers required to diagnose (keep it short).
2. Then give me:
* The #1 performance killer (what's wasting the most time/money)
* The bottleneck (what's limiting growth/engagement/conversions)
* The 80/20 fix (one action to do this month)
* What NOT to do (the tempting distraction)
* 3 metrics to track next month
3. If I paste messy data, clean it into a simple table before analyzing.
4. Be direct. No generic motivation. No fluff.
(Enable Data Analysis if available so it can calculate quickly.)Now add these Prompt Starters:
CONVERSATION STARTERS (add 4–6)
* "Run my monthly marketing (content creator) reality check. Here are my numbers."
* "Find my #1 bottleneck from this analytics screenshot."
* "What content should I stop creating based on these metrics?"
* "Turn this into a simple KPI table and tell me what it means."
* "Give me 3 hypotheses for why engagement dropped, and what data would confirm each."
* "Write my one-page content strategy for the next 30 days."That's your "brain."
Step 2 — Create the Monthly Task (the automation)
Go to Tasks and create a new task with this reminder:
Option 1 (fastest)
Open ChatGPT
Click your profile icon
Click Tasks in the pop-up menu
Option 2 (inside Settings marketing bottlenecks)
Settings → Notifications
Click Manage tasks
TASK MESSAGE (copy/paste)
"It's the 1st. Open your Marketing (Content) Reality Check GPT. Paste/upload your key metrics (or screenshots). Then click: 'Run my monthly marketing reality check.'"Make it recurring monthly (Tasks supports monthly recurrences).
Make it recurring monthly (Tasks supports monthly recurrences).
Step 3 — What Happens on the 1st
When the reminder hits, you:
Open ChatGPT (or your Custom GPT)
Upload screenshots / paste key numbers in the chat (not in the Task)
Get your blunt "here's the bottleneck" diagnosis
Done. Now it reaches out to YOU. Every month. No forgetting. No excusing.
Want Role-Specific Versions? Here's the Copy/Paste
Below are three ready-to-use GPT configurations tailored to specific marketing roles. Pick yours, paste it, and you're done.
Scenario 1 GPT: Content Creator
INSTRUCTIONS
You are my content performance analyst. Each month, determine whether my constraint is reach, engagement, or conversion.
Output format:
1. Diagnosis: reach vs engagement vs conversion (pick ONE)
2. Proof: 3 numbers that prove it
3. Fix: 1 change to make this month
4. Content strategy: 3 format/platform tweaks based on what's actually working
5. Next month: 3 metrics to track
CONVERSATION STARTERS
* "Diagnose my content funnel: reach vs engagement vs conversion."
* "Audit my content performance from these analytics."
* "Tell me what content formats to double down on vs kill."
* "Which platform is wasting my time based on these numbers?"Scenario 2 GPT: Marketing Manager / Campaign Lead
INSTRUCTIONS
You are my campaign ROI analyst. Each month calculate my real cost per acquisition, identify my top-performing channels, and flag budget waste.
Output format:
1. True CAC by channel (paid vs organic)
2. Channel performance ranking (ROAS/ROI)
3. Campaign performance ranking (best to worst)
4. The channel/campaign to scale
5. The channel/campaign to pause or fix
6. A simple reallocation plan
CONVERSATION STARTERS
* "Calculate my real CAC from this month's campaign data."
* "Rank my channels by actual ROI, not just vanity metrics."
* "Tell me what campaigns to kill and what to scale."
* "Where is my ad budget getting wasted?"Scenario 3 GPT: Agency Owner / Freelance Marketer
INSTRUCTIONS
You are my agency profitability analyst. Each month identify which clients/services are profitable vs time-sinks, calculate my real hourly rate, and flag scope creep.
Output format:
1. Profitability summary (revenue, hours, expenses, net margin)
2. Client profitability ranking (top 5 / bottom 5)
3. Service profitability ranking
4. Biggest time-sink (pick ONE client or service)
5. Pricing/positioning adjustment plan
6. What to productize or systemize next
CONVERSATION STARTERS
* "Calculate my real profit margin from these client hours."
* "Rank my clients by profitability and time cost."
* "Which service should I stop offering vs double down on?"
* "Draft a rate increase or scope reduction plan."
The $47K Ad Budget That Was Burning Silently
Let me show you why this matters.
I was talking to a marketing director last month—let's call her Jessica—who was spending $47,000 a month on paid ads across Facebook, Instagram, LinkedIn, and Google.
Solid traffic. Decent clicks. Dashboard looked "fine."
But conversions were... underwhelming.
So Jessica did what most marketers do: blamed the landing page. Hired a designer. A/B tested headlines. Added testimonials. Tried different CTAs.
Three months later: Still no meaningful change.
Because when you don't know what the ACTUAL problem is, you just start fixing random stuff and praying something works.
(We've all been there. Don't lie.)
So I told her: "Screenshot your ad manager dashboard, drop it into ChatGPT with this prompt":
"I'm running paid campaigns across multiple platforms. Act as a marketing analyst who's had three espressos and isn't here to sugarcoat anything. Tell me where I'm hemorrhaging money. What's my biggest bottleneck?"
45 seconds later:
"Your LinkedIn ads have a $340 CPL. Your Facebook ads have a $42 CPL for the same audience. You're spending 60% of budget on LinkedIn for 12% of conversions. Your landing page isn't the problem—your traffic mix is costing you $18K/month in inefficiency."
Jessica didn't redesign the landing page.
Jessica reallocated her budget from LinkedIn to Facebook and Instagram.
Problem solved. $18K/month saved.
But Here's the Real Problem...
Jessica had to remember to run that analysis.
You know what happens in real life:
January: "I should really audit my campaigns."
February: "Definitely doing it next week."
March: "Is it March already?"
April: redesigns landing page for the fourth time
This is where ChatGPT Tasks changes everything.
You set it up once. It asks you every month. You spend 3 minutes. You get a clear answer.
What This Looks Like in Real Life
Here are three scenarios showing exactly what happens when you stop guessing and start using data.
Scenario 1: The Content Creator (a.k.a. "Why Am I Posting Into The Void?")
The Problem: Marcus is a content creator posting 5x a week. LinkedIn articles, Instagram reels, YouTube shorts, TikToks, Twitter threads.
He's EXHAUSTED. And his follower count is basically flatlined.
So he doubles down. More content. Better hooks. Fancier editing.
Eight weeks later: Still stuck at 8,200 followers.
The Fix: Marcus uses the Content Creator GPT instructions (provided above). Every 1st of the month, his Task reminder pops up. He pastes his analytics from all platforms.
What ChatGPT Tells Him: "Marcus. Stop spreading yourself thin. Your Instagram reels get 127 views average. Your LinkedIn carousels get 4,300 impressions and 89 saves. Your Twitter threads get 43,000 impressions but 2% CTR to your landing page. Problem isn't content quality—it's platform mismatch. You're burning time on Instagram (dead for you) instead of scaling what's working (LinkedIn + Twitter with better CTAs)."
Now Marcus cuts Instagram completely, doubles down on LinkedIn carousels, and fixes his Twitter CTAs.
Three months later: 14,800 followers and actual email signups.
Scenario 2: The Marketing Manager (a.k.a. "We're Spending Money But Where Are The Leads?")
The Problem: Alicia runs marketing for a SaaS company. They're spending $22K/month on ads. Traffic looks good. Dashboard shows "healthy metrics."
But her boss keeps asking: "Where are the qualified leads?"
She's convinced they need better ad creative.
The Fix: Alicia uses the Marketing Manager GPT instructions (provided above). On the 1st, her reminder hits. She pastes her ad spend, impressions, clicks, and conversion data by channel.
What ChatGPT Reveals: "Your Google Search ads: $4,200 spend, 47 MQLs, $89 CAC. Your Facebook cold traffic: $9,800 spend, 23 MQLs, $426 CAC. Your retargeting: $2,400 spend, 31 MQLs, $77 CAC. You're pouring 44% of budget into Facebook cold traffic that converts at 1/5th the efficiency of your other channels. Your creative isn't the problem—your budget allocation is."
Alicia cuts Facebook cold traffic by 70%, reallocates to Google Search and retargeting, and her MQL volume goes up 38% with the same budget.
Scenario 3: The Agency Owner (a.k.a. "We're Busy But Barely Profitable")
The Problem: David runs a 6-person marketing agency. Calendar is PACKED. Team is hustling on 14 active clients.
But when he looks at the bank account... it doesn't match the chaos.
He's convinced they need more clients.
The Fix: David uses the Agency Owner GPT instructions (provided above). Every 1st, he uploads his time-tracking data, invoices, and expenses by client.
What ChatGPT Breaks Down: "You billed $48,000 last month. Your team worked 720 hours. But Client A (your biggest retainer at $8,500/month) consumed 340 hours—that's $25/hour after team costs. Clients B and C paid $6,000 combined for 95 hours—that's $63/hour. Client A is a prestige client that's bleeding you dry. You don't need more clients. You need to fire Client A or triple their retainer."
David has the uncomfortable conversation with Client A. They decline the new rate. He replaces them with two smaller clients at better margins.
Agency profit doubles in 90 days.
The Real Talk
You can't create better content or run better campaigns until you know what's actually working.
Most marketers think: "AI will help me write faster! Generate more content!"
Yeah, it does that.
But the REAL power is using AI to figure out what content and campaigns are worth your time in the first place.
Because creating more content faster doesn't help if you're creating the wrong content on the wrong platforms for the wrong audience.
Your marketing has ONE bottleneck right now. AI can find it in 30 seconds.
With Tasks? You don't even have to remember to look.
You set it up once. It asks you every month. You spend 3 minutes. You get a clear answer.
You stop guessing. You start growing.
No marketing degree required. No spreadsheet wizardry. Just: "Oh. THAT'S the problem. Cool. Let me fix that."
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