Claude Just Dropped a Feature That Changes Everything for Marketers and Creators (streamline workflows with ai)
- Braden Barty
- Oct 19
- 2 min read
Updated: 7 days ago
If you've ever typed "write this in my tone" for the 10,000th time, or uploaded the same style guide to ChatGPT again, Claude just solved your problem.
Meet: Claude Skills — aka the AI feature that finally makes your workflows actually stick.
What Are Claude Skills? (And Why You'll Actually Use Them)
Think of Skills like hiring a VA who already knows your entire playbook.
You build it once. Then every time you say:
→ "Draft my weekly newsletter"→ "Turn this webinar into a launch email sequence"→ "Write a LinkedIn post in my voice"
...Claude already knows your tone, format, structure, and rules. No setup. No reminders. Just execution.
It's like SOPs met automation and had a really productive baby.
Here's how Claude's context layers work (because yes, there's more than one):
Projects = Long-term context for campaigns, brands, or ongoing workCustom Instructions = Your default vibe (tone, goals, quirks)Skills = Task-specific workflows you actually reuse
Use Skills when:
You've nailed a repeatable process (and don't want to reinvent it weekly)
Consistency = quality (like launch sequences, content SOPs, pitch decks)
You're tired of explaining the same thing over and over
Find them in: Claude → Settings → Capabilities → Skills (paid plans only)
Start with a prebuilt template or just tell Claude what you need — it'll help you build it.
🔥 Other AI Updates You Shouldn't Sleep On (streamline workflows with ai)🔥
Because AI moved fast this month and some of this is gold:
Upload a doc. Get a narrated, illustrated explainer video — automatically. Six animation styles. Zero editing.Use case: Docs → YouTube Shorts → LinkedIn carousels. Content repurposing just got stupid easy and streamline workflows with ai.
Anthropic launched Haiku 4.5 — optimized for speed over depth. Think: the espresso shot version of Claude.Perfect for: Social captions, headlines, hooks, brainstorms, anything you need fast.
No more "memory full" errors. ChatGPT now sorts, organizes, and prioritizes your past context automatically.Why it matters: You focus on creating. It remembers what's important.
Slack's upgrading its bot into a legit AI assistant. It can automate workflows, answer questions, and organize info across channels.Translation: Less "hey did anyone see that doc?" More getting work done.
The Bottom Line:
If you're building content systems or scaling your output, Claude Skills is your new unfair advantage.
Set it once. Deploy forever. No copy-paste. No re-explaining. Just results.
Have you tried Claude Skills yet? Drop a comment if you've found a workflow that's saving you hours.
(And if you're still manually uploading the same docs every time... my friend, it's time.)
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