Braden Barty

Most companies are not ready for AI agents. The problem is not the technology. It is that many marketing teams have never documented how their work is supposed to happen. They know how to monitor competitors, prepare campaign briefs, analyze customer feedback, and repurpose content. But the process often lives inside one marketer’s head. Sources change. Quality standards remain subjective. Exceptions are handled from memory. AI agents expose those weaknesses before they improve them. That is...

Marketers don’t keep paying for AI tools because they’re cool. They pay because the tool either saves time, improves output, or helps them make better decisions. Ideally, it does all three. That’s why Claude keeps showing up in serious marketing workflows. While plenty of AI tools can generate content, Claude stands out when the job requires polished marketing thinking, not just quick output. It’s especially useful when the work depends on voice, nuance, positioning, and persuasion. Here are...

Most AI video tools are impressive for about ten minutes. You type in a prompt. You get a beautiful little clip. Maybe there’s cinematic lighting. Maybe the camera move looks expensive. Maybe the result is weird enough that you send it to three coworkers with no context. Check out Arlist Then you try to make it useful. That’s where things get harder. The next clip doesn’t match. The character changes. The product looks different. The scene drifts. The voiceover is in another tool. The music...