Braden Barty

If you work in marketing or make content for a living, this is not a headline to scroll past. (We know. You were going to. You had seventeen other tabs open.) Goldman Sachs Research says AI could expose 300 million jobs globally to automation. In the US alone, it could automate tasks that account for 25% of all work hours. Their base case is not some overnight robot takeover — it is a 10-year transition in which 6–7% of workers are displaced, with bigger disruption if adoption speeds up. That...

After months of jaw-dropping demos, breathless press coverage, and approximately one million LinkedIn posts (including some of mine, let's be honest)… Sam Altman pulled the plug on Sora. No farewell tour. No apology reel. Just: gone. And honestly? That's the most clarifying thing that's happened in AI video all year. Because here's what it tells us: The hype  cycle is ending. The useful  cycle is just beginning. The tools doing quiet, consistent, unglamorous work while Sora was busy going...

Seriously. Close a few. Your laptop fan will thank you. Most marketers are still using AI like a faster copywriter — type prompt, get words, paste into document, repeat until deadline. Totally valid. Also roughly equivalent to buying a sports car and only using it to back out of the driveway. The real breakthrough happening right now? AI is becoming your operating system — not just a tool you yell at when you're stuck on a subject line at 11pm. First, let's talk about "handoffs" — because...