Braden Barty

A client had a great video sitting in a folder. Strong idea. Clear buyer pain. Useful examples. The kind of thing that should have become 10 different assets. But it was just sitting there. [ ✅ SUBSCRIBE TO AI WEEKLY ON LINKEDIN NOW ] The team knew there was value in it. Nobody had time to turn it into LinkedIn posts, emails, clips, or campaign ideas. And honestly, that's where a lot of good marketing dies. Not because the idea is bad, but because the path from idea to finished asset has too...

Gemini Omni is a warning shot for marketers: the brands that win next will not just create more content — they will create content that can be cut into ads, optimized for social, and understood by AI search engines. Google says Gemini Omni can “create anything from any input,” starting with video, and can combine images, audio, video, and text into video outputs that can be edited through conversation. Omni Flash can generate short video clips with audio from text, photos, video, and audio...

A few weeks ago, I was building content ideas for a client and had one of those quiet marketing moments. Laptop open. Coffee getting cold. Brain slowly leaving the building. The client did not need “more content.” They needed the right content: topics that matched their audience, ideas that fit their offer, hooks that sounded like them, and execution that made sense for the platform. In the old world, that usually means building a mini content team: a strategist, a writer, and a content...