With corporate video production and viewership growing rapidly, more business executives are recognizing the necessity of incorporating videos into their marketing strategies and daily operations. A recent Forbes study revealed that 75% of executives watch work-related videos on business websites at least once a week. Being a B2B company no longer means relying solely on traditional methods like white papers and webinars to engage your target audience. Video production can take many forms, and here's a look at how we approach creating impactful content.

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Corporate videos can be divided into two main categories: internal and external communications. Both types enhance effective communication with employees and clients but target different audiences.

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Internal communication refers to any method of interaction within an organization or between employees and management. These communications aim to unite employees around shared goals and foster a strong company culture. Internal corporate videos can be utilized for training, conveying company values, or expressing gratitude to staff for their hard work.

External communication, on the other hand, encompasses video content aimed at outside viewers, such as potential customers or clients. These videos are often used in marketing campaigns and can also be shared with business partners.

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