Consideration Stage Videos
Videos at the bottom or "decision" stage of the marketing funnel are designed to convince the viewer to make a purchase. The goal is to provide the final push to convert a prospect into a customer. They provide the viewer with a strong call to action.
Here are some examples of decision stage videos that can be effective for building brand trust on YouTube.
PRODUCT / SERVICE VIDEOS
Figma's "Introducing Figma" video showcases how their collaborative design tool works, highlighting key features and benefits for the viewer.
Osmo's "Masterpiece for Osmo" video emotionally demonstrates their product by focusing on how it fosters creativity and growth in children.
TESTIMONIAL/CASE STUDIES
Football Star Odell Beckham Jr. and Oura Contributor | Do you know your Oura?
Nourse Farms - Installing MegaDrive Greenhouse Lighting System
ABOUT US / CULTURE
Zendesk's "This is Zendesk" video provides a personable look at their team, values, and what it's like to work with them, helping humanize the brand
United Aillines - Take a look at how our Orlando Tech Ops team keeps our aircraft safe and reliable.