Consideration Stage Videos
During this stage, prospects have clearly defined their problem and are now considering various options to solve it. They are comparing features, benefits, pricing, and reviews of different products or services to determine which one best fits their requirements
Here are some examples of consideration stage videos that can be effective for building brand trust on YouTube.
PRODUCT / SERVICE VIDEOS
Figma's "Introducing Figma" video showcases how their collaborative design tool works, highlighting key features and benefits for the viewer.
Osmo's "Masterpiece for Osmo" video emotionally demonstrates their product by focusing on how it fosters creativity and growth in children.
TESTIMONIAL/CASE STUDIES
Football Star Odell Beckham Jr. and Oura Contributor | Do you know your Oura?
Nourse Farms - Installing MegaDrive Greenhouse Lighting System
ABOUT US / CULTURE
Zendesk's "This is Zendesk" video provides a personable look at their team, values, and what it's like to work with them, helping humanize the brand
United Aillines - Take a look at how our Orlando Tech Ops team keeps our aircraft safe and reliable.
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