Awareness Stage Videos
During this stage, prospects are just starting to recognize they have a specific problem or need, and are searching for information to better understand it. They are not yet aware of your company or how you can provide a solution. The awareness stage aims to make these potential customers aware of your brand's existence and the value you can provide.
Here are some examples of awareness stage videos that can be effective for educating your niche market while subtlely introducing your brand.
Welcome to the 3 stages of the YouTube sales funnel:
Awareness, Consideration, and Decision
BRAND FILM VIDEOS
The "Reverse Selfie" video by Dove aimed to raise awareness about the harmful effects of heavily edited and manipulated selfies on the self-esteem of young girls.
Patagonia's "Worn Wear" documentary showcasing their environmental accountability.
EDUCATIONAL/HOW TO VIDEOS
Build The PERFECT Homepage with High Conversion Web Design
Google's "5 Common Mistakes in SEO" video provides SEO tips and positioning Google as an authority.
ENTERTAINING/EMOTIONAL SHORT VIDEOS
Dove's "Real Beauty Sketches" viral video challenging beauty stereotypes.
Thai Life Insurance's "Unsung Hero" emotional ad about the selflessness of a man.
EXPLAINER/ANIMATED VIDEOS
Rivet. 3D Explainer Video of Healthcare Platform | Animated Walkthrough Video | Product Motion Video
Zillow- Adding texture to your walls and ceilings can give your home an artistic flair.
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